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How many times have you been to a product website and seen big bold letters proclaiming that you can CONNECT and ENGAGE and DISCOVER? Every time I see that, I hit the back button, and I bet you do too.
It’s because it’s vague. It’s supposed to sound exciting, but it’s not. It doesn’t say anything about what you can really do with the app.
Nobody wants to connect or discover.
”Brent Simmons on Twitter’s new nomenclature. Spot-on. (via mrgan)
Spot-on, indeed. The problem with those words is something I’ve been thinking about since I heard Merlin talking about...
I absolutely agree with...Simmons’s statement. Having read the articles by Cody Fink and...
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